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About Us

About Us

Daytona is proudly known as the brand custodian of choice for high-end sports and luxury vehicles in Sub-Saharan Africa.

We focus most of our time, efforts, and resources on constantly improving our service to our existing clients, including stock availability, customer experience, availability of parts, service appointments, roadside assistance services, warranty claim resolution, and general personalised services that go beyond the call of duty.

Daytona is home to a state-of-the-art showroom and workshop facilities, with leading tools and equipment and efficient dedicated staff and operating systems. All artisans within the Daytona service environment are internationally trained and certified by the respective manufacturer and multi-skilled in mechanical, assembly, and vehicle diagnostics.

How it all began

In 2005 Daytona earned the license to represent Aston Martin in South Africa and has since built on the legacy and success of this iconic brand through both Cape Town and Johannesburg dealerships.

Rolls-Royce engineers manufacture and distribute luxury automobiles and parts across the globe. In 2007, Daytona was awarded the license to represent Rolls-Royce Motors. The South African luxury car segment has no comparative.

The first McLaren model, the MP4-12C, was launched in 2011, with class-leading performance and specifications that impacted significantly and impressively on the super-car segment in South Africa. Daytona was awarded the rights to sell and service McLaren in 2011. The SA region is now considered one of the most successful regions globally.

The newest member of the Daytona family as of 31 January 2019 is Pagani.  A real coup for the group to be chosen as the sole importers of this historical brand.

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