November 3, 2020
In the spotlight: Breitling’s Chronomat for women
Lights, camera, double debut: we’re thrilled to present Breitling’s new Spotlight Squad as we launch our line of Chronomat 36 and 32 watches – for women of purpose, action, and style.
“Our inspiration for this new collection is the Breitling woman herself, as represented in our #SQUADONAMISSION campaign: a woman of purpose, action, and style who’s at the top of her game,” says Breitling CEO Georges Kern.
Some people have mastered the art of not only shining in the spotlight but also shining their light on others and inspiring change in the world. Three of them are on our Spotlight Squad: Charlize Theron, Misty Copeland, and Yao Chen. These extraordinary entertainers are at the top of their game and have shattered the stereo types clinging to their gender and respective fields.
Originally from South Africa, Oscarwinner Charlize Theron has proven her versatility in numerous roles and genres. In 2004, she won the Academy Award for Best Actress after playing a serial killer in Monster.
In 2019, she starred in and coproduced the drama Bombshell, for which she was nominated for another Academy Award.
In 2007, dancer Misty Copeland was only the second AfricanAmerican woman to be promoted to soloist with American Ballet Theatre (ABT); in 2015, she was the first AfricanAmerican woman to become a princi pal dancer. That year, Time magazine named her one of the world’s 100 most influential people.
Chinese TV and film actress Yao Chen has won many awards, including the Audience Choice category of China’s Golden Eagle Award (2010) and Best Actress at the Busan International Film Festival (2016, Asian Content). In 2019, she won the Golden Mulberry Award for Lifetime Achievement at the Far East Film Festival.
A Passion for More
In addition to excelling on screen and on stage, these three are not afraid to take control of their own story lines while trying to improve the lives of others. Indeed, they form a tenacious squad of women who stand up for their beliefs and the issues closest to their hearts.
Breitling CEO Georges Kern adds: “Who better than Charlize Theron, Misty Copeland, and Yao Chen to turn the spotlight on major global causes as they redefine what it means to be a strong woman? Three leading stars are known for being fierce and pushing boundaries. What binds them together is the Spotlight Squad and Breitling’s dedication to change, diversity, and reshap ing the world we live in.”
“And now – dedicated to women – the new Chronomat 36 and 32 collection embodies flair, confidence, and an active lifestyle.”
Ready for any Mission
With its commitment to core values and innovation, Breitling is also about pushing boundaries, whether it is high above the clouds, on the ground, or deep below the ocean waves. As versatile and attractive as the Spotlight Squad, its latest collection – the Chronomat 36 and 32 series – takes women wherever they want to go.
Breitling’s firstever Chronomat designed for women is suitable for any mission. While its roots are in the 1980s, this forwardlooking timepiece is dedicated to innovative women of today who are reshaping attitudes and challenging stereotypes.
Sporty yet elegant, this modernretroinspired watch easily takes its wearer from business meeting to the beach – and everywhere in between. It symbolizes competence and effortless style.