DAYTONA HOLDS EXCLUSIVE LUXURY DIGITAL CONTENT CREATION PHOTO AND VIDEO SHOOT

Last week we were delighted to host the superb digital content creation team from Luxuria Lifestyle Magazine, to create some exclusive new material for our 2020 online and social media marketing activities. Watch this space for this spectacular content to soon be showcased and promoted across all our digital platforms.

FEATURED BRAND - ROLLS-ROYCE

Rolls-Royce the new Ghost perfection in simplicity

“The first Goodwood Ghost was a response to a whole new generation of clients, both in age and attitude. These men and women asked us for a slightly smaller, less ostentatious means to own a Rolls-Royce. The success of the product we created for them fulfilled our most ambitious expectations. Over its ten-year lifespan, which began in 2009, Ghost has become the most successful model in the marque’s 116-year history.

To create a new product that would resonate with our Ghost clients for the next ten years meant we had to listen carefully to their demands. Today we set new standards in customer-centricity by creating a completely new motor car for a unique group of Rolls-Royce’s clients. These business leaders and entrepreneurs demand more of their Ghost than ever. They require a new type of super-luxury saloon that is dynamic, serenely comfortable and perfect in its minimalism. Ghost is this product.

The only components that we carried over from the first Goodwood Ghost were the Spirit of Ecstasy and umbrellas. Everything else was designed, crafted and engineered from the ground up. The result is the most technologically advanced Rolls-Royce yet. It distils the pillars of our brand into a beautiful, minimalist, yet a highly complex product that is perfectly in harmony with our Ghost clients’ needs and perfectly in tune with the times.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

FEATURED BRAND - MCLAREN

McLaren 600LT: the fourth chapter in the McLaren ‘Longtail’ story

When it’s just you. The car. Raw and uncompromised. An empty road ahead. Calling you. Total focus. Pure adrenaline. This is the moment to push yourself. To the very edge of your ability.

This is the 600LT. The next chapter in the storied history of the McLaren ‘Longtail’. Only the fourth McLaren in two decades to receive the LT – or ‘Longtail’ – name. It lives and breathes the relentless spirit of its ‘Longtail’ predecessors. United by the same singular focus. To push performance and driving to the absolute edge.

This is not a car for the faint-hearted. This is a track animal let loose on the road. Our new sportscar benchmark. The fastest, most powerful and most extreme – yet road-legal – Sports Series. Ever.

The new 600LT A True ‘LONGTAIL’

Lower. Longer. With an extended silhouette that optimises the aerodynamics. Built from lightweight carbon fibre, the new aerodynamic package features a unique fixed rear wing.
The increased levels of downforce – 100kg at 250km/h (155mph) – generate more grip and high-speed stability for improved track performance. It shapes the feeling you get behind the wheel.

FEATURED BRAND - PAGANI

Pagani Imola - a powerhouse of technology

Limited-run, just five models built, all sold; Price of five million euros + VAT; 827 HP, 1100 Nm torque engine; Weight: 1246 kg / 2747 lbs.

San Cesario Sul Panaro, February 14th, 2020 – Named after the racetrack on which it was modelled and fine-tuned, the new Pagani Imola is a roadworthy Hypercar with a wholly racing temperament that embodies the maximum expression of Pagani Automobili’s track technology.

With a limited edition of only five examples built, the Pagani Imola has gone through the severest on-track validation test ever applied to a Pagani car. In addition to the regular and already scrupulous validation process, in fact, Imola has covered over 16,000 km on the track at racing speed – the equivalent to about three times the 24 Hours of Le Mans.

A vehicle-laboratory

A major step forward in the technological and scientific progress of Pagani Automobili, the Pagani Imola is a vehicle-laboratory where important innovations have been devised, tested and developed.

FEATURED BRAND- Aston Martin DBX

Aston Martin celebrates milestone moment

The first DBX drives off the production line

Just over four years since Aston Martin announced its investment in a brand new manufacturing facility at St Athan in Wales, the first Aston Martin to be “Made in Wales” has been driven off the production line.

The culmination of an extensive development programme that began with virtual development stretching back to 2015 and physical testing in Wales in 2018, DBX signals a new era in Aston Martin’s pursuit to deliver exceptional performance, style and usability in a segment previously unexplored by the world-famous manufacturer. Bringing both the versatility and indulgence expected of a luxury SUV with sports car levels of dynamic performance, DBX sets a bold new standard in this sector.

With its all-wheel-drive system, DBX is a car that will allow the company to increase its presence in markets where perhaps the weather or terrain is less than conducive to rear-wheel-drive sports cars. The clear emphasis on a spacious and luxurious cabin – whether seated in the front or back – will also allow Aston Martin to better reach customers who prefer to be driven rather than drive.

Aston Martin Interim Chief Operating Officer, Keith Stanton, said: “It is a real privilege to be here today to witness the completion of the first production Aston Martin DBX. I’m extremely proud of the Aston Martin team who have worked so hard to transform this ex-Ministry of Defence site into a world-class car manufacturing facility, to now be producing cars, it is testament to the resilience and fortitude of everyone at Aston Martin. It is an honour to see the first DBX come off the line and my only regret is that everyone who works for this incredible brand can’t be here to witness it.”

The DBX is a true Aston Martin; it captures the very spirit of the brand as a beautiful hand-built, yet technologically advanced car. With around 80% of production expected to be exported and sold overseas, it is an important model for Aston Martin and a clear illustration of the strength of British manufacturing capabilities.